Plush Toy has a vast market, both at home and abroad have great development prospects, particularly plush stuffed toys and Christmas gifts and toys. Our production bases many of the plush toys, soft toys, Canton in the South and Zhejiang, Jiangsu area; Northern Shandong area. International consumer, mainly in Europe, the United States, and Japan, and Korea, and Taiwan, Hong Kong and other places. Export port in China are mainly concentrated in Shenzhen, Shanghai, Qingdao, and other ports. Created considerable foreign exchange earnings to the country each year.
Low levels of per capita consumption, but with the development of the national economy and the improvement of household standards of living, China's toy market will gradually show the amazing potential. According to an international survey shows: plush toy is the first choice for parents who select children's toys in Europe, European per capita spend on toys cost ($ 144) is much higher than in China and Asia ($ 13) and other developing countries, after the United States ($ 340), the second largest consumer market, consumption per capita less than one-tenth of the European and Asian countries. According to the China toy Association and the China Social Survey Office survey shows that China now has 286 million children under 14 years of age and adolescents. Their per capita annual consumption of only 20 Yuan (2.4 US dollars) to 30 yuan (3.6 US dollars) Yuan, far below the Asian children's per capita annual consumption US $ 13 and children worldwide per capita consumption level of $ 34.
According to relevant statistics, China reached 380 million children and adolescents under 16 years of age, of which one-child 34% per cent of the total number of children, reached 129 million. In total consumption of children and children's toys from 8% of 5% growth in 2011 to 2012. These data indicate that domestic toy market prospects, the potential is very large.
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